By
Brittany
Shammas
and Marissa
Cumbers
(Last updated:
02/22/10 3:03pm)
Come
Welcome Week next fall, MSU students won’t get free
T-shirts, water bottles, towels or pizza for signing the dotted line on a
credit card agreement.
Starting Monday, no student will
be offered a freebie in exchange for a credit card plan. Also, no
student under the age of 21 will be able to sign up for a credit card
without a parental co-sign or proof of the ability to pay.
The new regulations are part of
the Credit Card Accountability, Responsibility and Disclosure Act of
2009 (or Credit CARD Act), which was passed by the U.S.
House and Senate last spring and signed into law by President Barack
Obama last May. A section of the law is aimed at protecting young
consumers from credit card debt.
“My view is there will always be
new tricks and traps,” said Ed Mierzwinski, consumer program director of
the U.S. Public Interest Research Group, which lobbies for consumer
rights. “This bill, however, stops the worst tricks and traps.”
About 75 percent of MSU students
have accounts with MSU
Federal Credit Union, or MSUFCU, said April Clobes, MSUFCU’s vice president of
e-commerce and marketing. Of that percentage, about 50 percent have
credit cards with the credit union, she said.
“We look at our students as
adults and they can make on their own — or with the help of parents — an
informed decision about credit cards,” she said.
Prior to the Credit CARD Act, MSUFCU
offered incentives for students to sign up, Clobes said.
“I can’t say, ‘If you sign up
for our Visa card, you get a T-shirt,’” she said. “That’s really not the
focus of our card in general.”
Noah Nelson tries to steer clear
of tables offering free pizza and free shirts. The Residential College
in the Arts and Humanities junior said he knows many students who have
been “sucked in” to credit card agreements.
But Nelson said he does not
believe such marketing techniques should be prohibited.
“If you’re offered something for
free and you get something out of that, I think it’s a good deal for
both people,” he said, adding that many of his friends use credit cards
responsibly.
The law also requires colleges
and universities to disclose any partnerships they might have with
credit card companies.
MSU previously had a partnership with
Bank of America, which currently offers an MSU card. The card,
however, is targeted at alumni, and only about 2 percent of students at
college sign up for it, Bank of America spokeswoman Betty Riess said.
“We do have a Michigan State
University card, but keep in mind the target market for the collegiate
affinity card has always been alumni and nonstudents,” she said.